Go4insight – a Slovak research agency with top ratings and client trust

Go4insight ranks among the TOP independent research agencies in Slovakia. By revenue in 2024, it belongs to the TOP 3 largest Slovak agencies focused on ad-hoc market research in Slovakia.

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Areas of activity and services

Go4insight helps its clients understand their customers, markets, and social phenomena. The main areas of activity include:

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• Understanding the customer – identifying consumers’ needs, motivations, and behavior.

• Increasing customer satisfaction and loyalty (CX) – assessing satisfaction and customer experience with the brand, NPS trackings.

• Building and maintaining brands – measuring brand strength and market position.

• Measuring the effectiveness of marketing communication – post-testing of campaigns.

• Optimizing marketing communication – pre-testing advertising campaigns and communication concepts.

• Identifying new opportunities – mapping untapped segments and trends.

• Creating user-friendly interfaces (UX) – testing websites, apps, and digital services.

• Understanding purchase decisions – researching factors that influence buying decisions.

• Innovation development – testing and creating new products and services.

• Pricing strategy – examining perceptions of price, value, and willingness to pay.

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Go4insight positions itself as a partner for companies across various industries, especially:

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• Financial services – banks, insurance companies, investment companies

• Telco operators

• FMCG – fast-moving consumer goods (food, beverages, cosmetics, drugstore goods, …)

• Energy providers

• Retail and shopping centers

• Real-estate development – construction and property management

• Media and entertainment

• IT services

• Consumer goods and electronics

• Public services

• Transport, logistics

• Tourism

• Construction

• Industry

 

It specializes primarily in the Slovak market and the neighboring Czech market.

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More than data. Insight.

The foundation of Go4insight’s philosophy is the belief that research should not deliver just numbers, but above all better understanding for the client—insight.

The agency helps clients see the context, define problems, and find solutions that have a real impact on business decisions.

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“I recommend the company Go4insight to anyone who needs a reliable partner. I worked with them on the Academic Quarter Hour project as head of the analytical unit of the Slovak Accreditation Agency for Higher Education. Go4insight’s staff were professional and passionate about the project as if it were their own, which translated into them doing much more work than agreed. I think the project’s success mattered to them as much as it did to us, the clients. If in the future I need help with a large-scale survey and visualizing its data, I know whom I can confidently turn to.”— Renata Hall, available at: Google reviews.

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History of Go4insight​

Go4insight arose as a continuation of GfK Group’s successful story in Slovakia. After the closure of GfK Group’s ad-hoc research division in Slovakia, in 2018 research experts Rastislav Kočan and Július Filo founded Go4insight, which followed on from the activities of GfK Slovakia.

Since its establishment in 2018, it has developed into a reliable partner for dozens of companies across sectors—from finance and energy to telecommunications, retail, and FMCG.

“GfK Slovakia was the market leader among research agencies in Slovakia in 2017. Go4insight will no longer be the largest agency, but it aims to remain a leader in quality, added value for clients, and innovativeness,” said Go4insight co-founder Rastislav Kočan in 2018 for the monthly magazine Stratégie.

Evidence of client satisfaction is not only long-term cooperation but also the highest rating on Google among Slovak research agencies (5.0 stars with more than 40 reviews).

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A Slovak team with global standards

Go4insight is a Slovak agency based in Bratislava, but its approach and work quality meet international standards.

The company is a member of SAVA (Slovak Association of Research Agencies), which brings together leading agencies operating in marketing and sociological research in Slovakia, where since 2021 Rastislav Kočan has served as chair.

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Go4insight is also a member of the WIN – Worldwide Independent Network of Market Research, which connects independent research agencies around the world and supports knowledge exchange, joint projects, and international cooperation—placing the company among respected players in the European research community.

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Through Rastislav Kočan and Július Filo, the agency is also a member of ESOMAR (European Society for Opinion and Marketing Research). Since 2025, Rastislav Kočan has been ESOMAR’s National Representative for Slovakia.

In this way, Go4insight actively contributes to the development of ethical and methodological standards in market research.

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​Satisfied partners and relevant data​

Clients of Go4insight value not only professional rigor but also a human approach and the ability to deliver clear, comprehensible outputs. Collaboration often evolves into long-term partnerships because research results help clients make informed, strategic decisions.

Credibility and work quality are confirmed by many projects published in the media—for example, the survey on listening to digital audio in Slovakia (in cooperation with IAB Slovakia), the study LinkedIn je IN published in the magazine Trend, and a study on charitable giving in Slovakia published by the portal Marketeris.

Go4insight also conducts continuous, exclusive opinion surveys among Slovak marketers in digital and online marketing and advertising on the Panel of Marketing Professionals platform.

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In addition to commercial projects, Go4insight is actively involved in international scientific research carried out in Slovakia:

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• ESS – European Social Survey (Rounds 10 and 11, Slovakia) – Go4insight was part of the consortium responsible for data collection in Slovakia, data processing, and fulfilling the methodological requirements of this international research project.

• SHARE – Survey of Health, Ageing and Retirement in Europe – a large international study focused on health, social conditions, and the lives of seniors in Europe, in which Go4insight participates as an implementation partner in Slovakia.

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Modern methods, proven results​

Go4insight uses a wide range of qualitative and quantitative methods—from online panels and telephone and in-person surveys to in-depth interviews and focus groups. Thanks to its own online access panel Prieskumy onlineklub.sk, it can efficiently collect opinions from thousands of respondents across Slovakia.

Go4insight conducts a broad spectrum of studies focused on consumer behavior, brand evaluation, testing of marketing concepts, measuring customer experience, and other types of research. Its strength lies in the ability to combine different research approaches and turn data into real insights that help clients better understand their customers and the market.

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Methods used include:

• Online surveys (CAWI) conducted through its own respondent access panel Prieskumy onlineklub.sk

• Telephone surveys (CATI)

• In-person interviews (CAPI, F2F)

• Qualitative interviews moderated with the help of artificial intelligence (AIMI)

• Focus groups

• In-depth (individual) interviews

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Beyond data collection, the company also focuses on analyzing existing information—such as clients’ internal data or secondary market sources. This approach makes it possible to effectively connect already available knowledge with new findings from research to create a comprehensive picture of the market, brand, and target group.

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At Go4insight, emphasis is placed not only on careful preparation and execution of research but also on the final analytical phase, which delivers clear and practically usable recommendations. Thanks to this, the results are not only accurate but also strategically valuable—helping clients make decisions that have a real impact.

 

​​Philosophy and approach

The company’s approach is based on the conviction that market research should not produce only data but above all understanding and solutions.

The agency helps clients grasp their business problems, brings an informed external perspective, and creates recommendations relevant to decision-making and strategy.

At the center of its philosophy is the concept of insight—getting to the essence of a problem, understanding its context, and identifying solutions that have real value for the client. According to Go4insight, one good insight is more valuable than a multitude of charts or presentations.

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Local knowledge and global quality

Behind Go4insight’s success stands an experienced team of analysts, consultants, and data experts who have been working in research for more than two decades. The combination of professional know-how, a personal approach, and a focus on quality makes Go4insight an agency trusted by market leaders and public institutions alike.

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Top ratings. The most satisfied clients.
Go4insight – because behind every number there is an insight.